Now recruiting beta coaches

Coaches coach better.
Athletes train smarter.

Coaches get an AI that thinks like they do. Athletes get programming that adapts in real time. Thor makes both possible without taking the wheel from either.

Workout Title
Day 3
Whiteboard
Back Squat 4x2 RPE 7 - 3 min rests
DB Bench Press 5x2 @ 2 RIR
Standing Alternating DB Cur|ls 3x12 close to failure
5-10
Hours saved / week
100%
Personalized
Real-time
Mid-session adjustments

AI built to amplify coaches.
Never replace them.

The Engine

Thor learns from every interaction. The more coaches and athletes use it, the smarter it gets about individual preferences, coaching methodology, and what actually produces results.

The Whiteboard

Write like you think. Thor formats your program in real-time, surfaces athlete context, and learns your methodology as you go. Ghost-text suggestions appear inline — accept with Tab or keep typing.

In-Session Adjustments

Knee acting up mid-session? The athlete tells Thor. Thor suggests options within your coach's guardrails. They decide. The session continues without missing a beat.

Thor Suggests. You Decide.

Thor never makes autonomous changes. Coaches stay in control. Athletes stay in the loop. The AI handles the details so the humans can focus on the work.

Your methodology.
Your voice.
Amplified.

Apply as a Beta Coach
The Whiteboard — Day 1 Lower
Romanian Deadlift 4x8 @ RPE 7
Leg Press 3x10 — working up to top set
Goblet Squat 3x|12 @ 50% effort — cooldown

Programming that adapts
in real time.

Join the Waitlist
Thor — In-Session
My knee is bothering me on squats.
Based on your history and your coach's guidelines, here are three options:

1. Box squats — reduced ROM
2. Hack squat — you've had success here
3. Pivot to hip-dominant work

Which sounds right?
Box squats.
Done. I've noted knee issues in 3 of your last 5 sessions — flagging this for your coach so they can take a look at your squat programming.
🎙 Tap to talk to Thor
"
I know exactly what every one of my athletes needs. The problem isn't knowing — it's having the time to write it for all of them, and adjust it when things change during their training session.
Every coach, eventually.

The math never works out in the coach's favor. More athletes means less time per athlete, and individualization is usually the first thing that goes. Current coaching software makes you a data entry clerk. Current AI coaching apps cut out the coach entirely — and the human element in coaching is a major factor in athlete and client success. Neither solution solves the actual problems.

Get in early.
Shape everything.

This is an open beta testing phase — no polished product, no promises of perfection. We're looking for coaches who work with multiple clients or groups and aren't afraid of rough edges. Your feedback is what builds this into something great.

Coaches

Help shape the platform from the ground up. Use it, break it, tell us what's wrong. Your input directly influences how Thor learns and what gets built next.

Apply as a Beta Coach
Athletes & Clients

Thor's athlete-facing features are coming. Get on the list now and be first in when they launch — no coach required to get started.

Join the Athlete Waitlist